Our

Diligence

Checklist

Like any buyer, at Permanent Equity, the process of getting to know you starts with a comprehensive diligence request list. 

While the specific questions that an individual buyer may ask are going to vary, generally, any request list is going to be organized around concepts and questions meant to elicit information about your business.  This section of the workbook, which was derived from our own master list of diligence questions, identifies these central concepts by presenting a plain language version of each request, an explanation of what we're trying to understand, and the type of documentation we ask for.

(This content is dense and best viewed on a desktop.)

Let’s start at the beginning: Who are we building a partnership with? Who are you as a company? How is it organized? Who owns it?

From financials to contracts to employees, tell us how you operate day-to-day and think about the future.

Risk isn’t bad – but we’ve got to know the full picture to take risks (and identify opportunities) with confidence.

Specifics and follow-ups on the ins and outs of your business — and an invitation for you to fill us in on anything we missed.

Access the Interactive PDF.

Who are you?

Wait, haven’t we met? Yes, but we want to dive deeper –

At a baseline, we need to know who makes up your company, how it’s organized, what type of entity it is, where it operates, who holds ownership interests, and who has an impact on or say in decision-making.

It’s the first step to understanding who we should talk to and negotiate with, where we need to look for more information, what liabilities we might consider, and how we can best partner with and steward your company.

What do you do?

We want to nerd out with you on all the whats, whys, and hows of what your company does and what makes it tick. Get ready for a deep dive on:

  • how you approach financial matters (from the numbers and raw materials to projections and trends)

  • who you do business with (customers, contracts, and vendors)

  • what you own and how you protect it (assets, real estate, and intellectual property)

  • how you manage employees (labor, employment, and benefits)

We get it – this is a hefty set of questions. The point isn’t to overwhelm you – it’s to get an accurate picture of what operations look like at your business (the day-to-day reality) to understand where we can be helpful and what an investment could look like.

How do you approach financial matters?

Who do you do business with?

What do you own and how do you protect it?

Who are your employees?

Where are the risks?

We’ve said it before, and it bears repeating here: There are no perfect businesses. Investing in a business is never risk-free. We just want to know what risks we’re taking. 

To be clear, there are risks inherent to many of the questions we ask and requests we make in other parts of the checklist. But here we want to get specific about what factors in your business present risk (and opportunities for improvement).

What Else

should we know?

Every business is unique. And some key documents and questions don’t fit easily into one category. But there’s still important information that we need to thoroughly understand your business. And, as we’ve said before, you know your business better than anyone else. So help us see what you see in your business and wrap up loose ends with this final section of diligence.

Access the Interactive PDF.