we invest with no intention of selling

sideways+small+adventures+background.jpg
 

adventur.es is now Permanent Equity

Read The Announcement

WRITINGS

Table Stakes
Unblock Your Business

New Fund, New Partners, Same Old Strategy
2019 Annual Letter

Introducing The Messy Marketplace Podcast
The story behind the audiobook-podcast

Investors and Operators
Lessons I’ve Learned From Both Worlds

RESOURCES

The Messy Marketplace Podcast
An annotated audiobook and podcast series on deal-making and operating small businesses

Instant Appraisal Tool
Open source tool to assess a value range for a company

The Messy Marketplace
A reference book for potential sellers on how transactions actually close

The Middle Ground
An open legal resource on negotiating Purchase Agreements for deal professionals

CONNECT

Share An Opportunity
Know a business we should know? Please introduce yourself.

Intermediary Introduction
Represent deals? Please introduce yourself.

The Orbit
Career opportunities and events for people passionate about small private businesses

Scout Network
Deal referral network for those who know great businesses

 

deals can close without debt

sideways+small+adventures+background.jpg
 
 

For Business Owners

(and their advisors)

 

EVALUATE INVESTMENT

If a company earns between $2.5 million and $15 million in net annual owner earnings and the owner(s) is considering recapitalization, strategic partnership, or planning a transition out of the company, evaluate whether Permanent Equity may be the right investor.

Connect On Your Company

Use Instant Appraisal

View Investment Criteria

LEARN ABOUT SELLING

For most owners, selling a business is a once-in-a-lifetime event. Our objective is to demystify what some try to present as a complicated process. It’s nuanced and hard to sell a company, but it isn’t rocket science. The resources below should be helpful no matter if or to whom you choose to sell.

The Messy Marketplace

Our Podcast

Writings About Deals

GET TO KNOW US

Our Midwest-based firm invests with no intention of selling in family-built companies with durable value propositions, strong leadership, and ambition for the future. Our operating philosophy is oriented around long-term sustainability and success, not short-term scale. In the private equity world, we’re weird — and content with it.

Our Principles

Our Investment Approach

Firm Overview

 

do what you love in a place you enjoy with people you admire

sideways+small+adventures+background.jpg
 
 

For Those IN the trenches

(us included)

 

THE WEEKLY

Subscribe to our new weekly newsletter, which aggregates valuable content for operating small to mid-sized businesses.

THE ORBIT

The Orbit is our version of a talent network. For those interested in career opportunities in small businesses now or in the future, or interested in connecting others with opportunities, please join.

 

durable, profitable, boring

sideways+small+adventures+background.jpg
 

Our Portfolio Companies

Pacific Air Industries

Presidential Pools, Spas & Patio

Mediacross

TEPCO

Air-Cert

GAME Group

Selective Search

Blue Square Manufacturing

Pebble Radiance Pool

Pebble Radiance