How We Help
Every company has a toolbox — the things you reach for to fix what’s broken, relieve pressure or build new things. Everyone uses tools. Our role at Permanent Equity is to expand that toolbox for our companies, adding both new tools and the skill on when to pick them up.
Most firms carry a hammer. (And maybe only a hammer.) In our experience, precision tools — employed sparingly but intentionally — make the greatest impact.
We’re always sharpening and adding to the tools our companies can draw from, while helping teams build the muscle on how to use them most effectively. Not every tool comes out in every partnership. But every tool is there if and when you need them.
Types of tools
Operations
Sustained growth requires infrastructure that scales.
Example Tool: Strategic Advisory Boards that sharpen focus, accountability, and communication.
Talent
An organization is a collection of people. Finding the best and highest use for each person unlocks growth.
Example Tool: Executive Recruiting for key roles.
Technology
The right systems should do the heavy lifting.
Example Tools: Software Roadmapping & AI Prompt Building
Marketing
Growth requires a bigger, better funnel.
Example Tool: Qualified Lead Scoring System to improve sales effectiveness.
Capital Allocation
Reinvestment fuels long-term success.
Example Tool: Add-on Scouting to uncover and execute on opportunities.