0

Read the 2025 Annual Letter: Steady Progress and Self-Reflection

Skip to Content
Permanent Equity: Investing in Companies that Care What Happens Next
Foundations
Investment Criteria
How We Help
Portfolio
Team
Content Library
Letters
Books
Audio
Newsletters
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
The Pricing Lab
Career Planning
Health as Capital
With the Investment Team
On Career Opportunities
On Board Opportunities
As An Intermediary
On Anything Else
Permanent Equity: Investing in Companies that Care What Happens Next
Foundations
Investment Criteria
How We Help
Portfolio
Team
Content Library
Letters
Books
Audio
Newsletters
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
The Pricing Lab
Career Planning
Health as Capital
With the Investment Team
On Career Opportunities
On Board Opportunities
As An Intermediary
On Anything Else
Folder: About
Back
Foundations
Investment Criteria
How We Help
Portfolio
Team
Folder: Content
Back
Content Library
Letters
Books
Audio
Newsletters
Folder: Tools
Back
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
The Pricing Lab
Career Planning
Health as Capital
Folder: Connect
Back
With the Investment Team
On Career Opportunities
On Board Opportunities
As An Intermediary
On Anything Else
Sarah George 8/23/22 Sarah George 8/23/22

Financial Structures: Net Working Capital

Read More
Sarah George 8/22/22 Sarah George 8/22/22

Financial Structures: Fees Buyers Charge

Read More
Sarah George 8/21/22 Sarah George 8/21/22

Financial Structures: Employee Option Pools

Read More
Sarah George 8/20/22 Sarah George 8/20/22

Financial Structures: Reps & Warranties

Read More
Sarah George 8/19/22 Sarah George 8/19/22

Financial Structures: Real Estate & Cap Rates

Read More
Sarah George 8/18/22 Sarah George 8/18/22

Financial Structures: Owner Post-Close Employment & Consulting

Read More
Sarah George 8/17/22 Sarah George 8/17/22

Negotiating: The First Move

Read More
Sarah George 8/16/22 Sarah George 8/16/22

Negotiating: "You Set The Price, I'll Set The Terms"

Read More
Sarah George 8/15/22 Sarah George 8/15/22

Negotiating: Formulaic vs. Numerical Deal Value

Read More
Sarah George 8/14/22 Sarah George 8/14/22

Negotiating: Walking In The Buyer's Shoes

Read More
Sarah George 8/13/22 Sarah George 8/13/22

Negotiating: Identifying a BATNA

Read More
Sarah George 8/12/22 Sarah George 8/12/22

Negotiating: Tips

Read More
Sarah George 8/11/22 Sarah George 8/11/22

Paperwork: Deal Paperwork & Lease Agreements

Read More
Sarah George 8/10/22 Sarah George 8/10/22

Paperwork: Outlining The Purchase Agreement, Seller Note, And Employment Agreement

Read More
Sarah George 8/9/22 Sarah George 8/9/22

Fees and Costs: Deal Fees & Costs

Read More
Sarah George 8/7/22 Sarah George 8/7/22

The Process: Creating A Market of Buyers

Read More
Sarah George 8/6/22 Sarah George 8/6/22

The Process: Initial Buyer Outreach...And Rejection

Read More
Sarah George 8/5/22 Sarah George 8/5/22

The Process: Fielding Offers: Ballpark Valuation, Site Visits, Indications of Interest, Buyer Qualification & Letters of Intent

Read More
Sarah George 8/4/22 Sarah George 8/4/22

The Process: Getting Serious: Letter of Intent & Due Diligence

Read More
Sarah George 8/3/22 Sarah George 8/3/22

Post Close: The New Normal

Read More
Newer Posts
Older Posts

Newsletters delivered to your inbox.

Interested in a conversation?

For investments, contact Danny Gray at Danny@permanentequity.com

For career opportunities, register for our talent network, The Orbit.


To reach us:

315 N. Tenth Street
Columbia, Mo. 65201

p. 573.445.0678


INFORMATION

Foundations
Investment Criteria
Portfolio Companies
Team
Careers
Contact

TOOLS

Mutual NDA
Deal Structure Guide
Do Diligence
Success in Succession
The Pricing Lab

JOIN

The Orbit (Talent Network)
Main Street Summit

CONTENT

Library

Newsletters
Podcasts
Letters
Books


 

©2026 Permanent Equity

Terms of Use
Privacy Policy

Permanent Equity is a private equity firm investing 30-year committed funds in companies that care what happens next.