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Permanent Equity: Investing in Companies that Care What Happens Next
About
Foundations
Investment Criteria
Portfolio
Team
Careers
Content
Content Library
Letters
Books
Audio
Newsletters
Tools
Instant Appraisal
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
Connect
With the Investment Team
With the Operating Team
As An Intermediary
On Career Opportunities
On Anything Else
Folder: About
Back
Foundations
Investment Criteria
Portfolio
Team
Careers
Folder: Content
Back
Content Library
Letters
Books
Audio
Newsletters
Folder: Tools
Back
Instant Appraisal
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
Folder: Connect
Back
With the Investment Team
With the Operating Team
As An Intermediary
On Career Opportunities
On Anything Else

Essays for Investors


Featured
How to Build without Buying
How to Build without Buying
Getting In The Room: To Women With Career Ambitions in Investing
Getting In The Room: To Women With Career Ambitions in Investing
15 Years In The Trenches of SMB Acquisitions and Operations: 2022 Annual Letter
15 Years In The Trenches of SMB Acquisitions and Operations: 2022 Annual Letter
There Is No Medium Risk
There Is No Medium Risk
Volatility and Durability: 2022 Mid-Year Update
Volatility and Durability: 2022 Mid-Year Update
Goodbye Boring Businesses. We Invest in Companies That Care What Happens Next.
Goodbye Boring Businesses. We Invest in Companies That Care What Happens Next.
How Patience Pays Off
How Patience Pays Off
How Permanent Funds Work
How Permanent Funds Work
Rule #1: Do No Harm
Rule #1: Do No Harm
Investments We Make
Investments We Make
Lemons and Mixology: 2020 In Review
Lemons and Mixology: 2020 In Review
Selling and Buying Businesses in 2020
Selling and Buying Businesses in 2020

We explain what it means to be “open for business” as an investor in the wake of global pandemic.

Putting the *Permanent* in PE
Putting the *Permanent* in PE
Investors and Operators: Lessons I've Learned From Both Worlds
Investors and Operators: Lessons I've Learned From Both Worlds
Introducing Instant Appraisal
Introducing Instant Appraisal
How To Acquire Your First Small(er) Company
How To Acquire Your First Small(er) Company
Sweating Hay in the Shining Sun
Sweating Hay in the Shining Sun
The Finish and Starting Line
The Finish and Starting Line
Valuing Companies
Valuing Companies
Our "No Asshole" Policy
Our "No Asshole" Policy
#428 on Inc. 500: A Decade In Reflection
#428 on Inc. 500: A Decade In Reflection
Why I Joined A Public Company Board
Why I Joined A Public Company Board
Three Things Jeff Gramm Taught Us About Shareholder Activism
Three Things Jeff Gramm Taught Us About Shareholder Activism
Why We Love to Buy Boring Businesses
Why We Love to Buy Boring Businesses
EBITDA Adjustments From Crazytown
EBITDA Adjustments From Crazytown
The Small Business Crunch
The Small Business Crunch
How I Evaluate An Investment
How I Evaluate An Investment
Why and How Entrepreneurs Should Read Public Company Filings
Why and How Entrepreneurs Should Read Public Company Filings
Green Grass, Gratitude, and Things Being Hard
Green Grass, Gratitude, and Things Being Hard
Risk, Return, and the High Wire Act
Risk, Return, and the High Wire Act

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Permanent Equity is a private equity firm investing 30-year committed funds in companies that care what happens next.