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Permanent Equity: Investing in Companies that Care What Happens Next
About
Foundations
Investment Criteria
Portfolio
Team
Careers
Content
Content Library
Letters
Books
Audio
Newsletters
Tools
Instant Appraisal
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
Connect
With the Investment Team
With the Operating Team
As An Intermediary
On Career Opportunities
On Anything Else
Folder: About
Back
Foundations
Investment Criteria
Portfolio
Team
Careers
Folder: Content
Back
Content Library
Letters
Books
Audio
Newsletters
Folder: Tools
Back
Instant Appraisal
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
Folder: Connect
Back
With the Investment Team
With the Operating Team
As An Intermediary
On Career Opportunities
On Anything Else

Essays for Sellers


Featured
How to Build without Buying
How to Build without Buying
15 Years In The Trenches of SMB Acquisitions and Operations: 2022 Annual Letter
15 Years In The Trenches of SMB Acquisitions and Operations: 2022 Annual Letter
Growth Partnerships & The Preservation of Fun
Growth Partnerships & The Preservation of Fun
The Kingdom or the Crown: Addressing the Owner Dependence Dilemma in Your Company
The Kingdom or the Crown: Addressing the Owner Dependence Dilemma in Your Company
How Permanent Funds Work
How Permanent Funds Work
Rule #1: Do No Harm
Rule #1: Do No Harm
Investments We Make
Investments We Make
Expectations: Entering Due Diligence
Expectations: Entering Due Diligence
Why You Can't Sell Your Business
Why You Can't Sell Your Business
Table Stakes: Unblock Your Business
Table Stakes: Unblock Your Business
Introducing Instant Appraisal
Introducing Instant Appraisal
Working Capital: Bodies, Blood, and Buckets
Working Capital: Bodies, Blood, and Buckets
Valuing Companies
Valuing Companies
Choosing An Acquirer: Hot Date or Lifelong Partner?
Choosing An Acquirer: Hot Date or Lifelong Partner?
Green, Yellow, Red: What Signals Investors
Green, Yellow, Red: What Signals Investors
Questions Investors Ask on a Management Call - And Conclusions They Draw
Questions Investors Ask on a Management Call - And Conclusions They Draw
The Ceiling of Brute Force: Small Businesses Don't Stay Small on Purpose
The Ceiling of Brute Force: Small Businesses Don't Stay Small on Purpose
EBITDA Adjustments From Crazytown
EBITDA Adjustments From Crazytown
The Small Business Crunch
The Small Business Crunch
EBITDA is "BS" Earnings
EBITDA is "BS" Earnings
What Are Buyers Paying for Main Street Businesses?
What Are Buyers Paying for Main Street Businesses?

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Permanent Equity is a private equity firm investing 30-year committed funds in companies that care what happens next.