Initial
Introduction
Framing
While some of the content may be broadly applicable, this commentary is intended for owners and operators of healthy U.S.-based businesses with annual net profits between $2 million and $20 million, who are intending to sell 51-100% (control-oriented equity investment) in a private transaction.
Framing
Overview Page
A good overview page makes a buyer want to learn more.
Yes, you’re marketing your company. But more than anything, you’re answering the following questions:
Who are you?
What do you do?
What do you want?
More on what to include, what to leave out, and where to put your focus →
Download a blank overview page to follow along.
First Name Last Name
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.