STEWARDING COMPANIES THAT CARE
WHAT HAPPENS NEXT.
Permanent Equity invests out of 30-year funds, with no intention of selling.
Our approach is straightforward: do no harm, resource for growth, preserve values and teams, and build durability at every turn. We also believe that people power each company’s success (requiring a no asshole policy).
If you care what happens next for your company, your employees, your customers, and your family, we invite you to read and listen, and, when you’re ready, reach out.
We’d love to talk with you about what’s next.
LEARN ABOUT PE
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Annual Letters
Team
Portfolio
Foundations
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Investment Criteria
Deal Process & Negotiation
Introduce a Company
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Growth
Leadership & Succession
Talent & Culture
Process & Systems
Capital Allocation
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Introduce a Company
Come to Main Street Summit
See How We Hire
Reach Out About Something Else
FIND YOUR WAY IN.
OWNERS
I’m thinking about what’s next.
Seller’s Toolbox ■ Success in Succession ■ Better Deals
OPERATORS
I’m running a company today.
Pricing Lab ■ Operator’s Dictionary ■ Hiring Playbook
READERS & ADVISORS
I’m here for the ideas.
Annual letters ■ Essays ■ Unqualified Opinions
CAREER-CURIOUS
I want to work on this stuff.
The Orbit ■ Main Street Summit ■ No Asshole Policy
UNQUALIFIED OPINIONS
5 days a week. ~600 words on risk, reward, and everything in between.
BRENT’S ANNUAL LETTER
Reflections on the years — and the work.
TOOLS
