There are thousands of service vendors ready to “solve your small business problems,” and most of them are awful. Small businesses are frequently choosing from a combination of new and subpar options, often without much guidance. Selection bias is real: the best and most experienced typically don’t work on smaller accounts. Here's how to find a better relationship and enforce partnership hygiene.
Essay: Mistaking Red Flags for Red Carpets: The Trouble with Services for Smaller Businesses
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Featuring: Sarah George-Waterfield
