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Permanent Equity: Investing in Companies that Care What Happens Next
Foundations
Investment Criteria
How We Help
Portfolio
Team
Content Library
Letters
Books
Audio
Newsletters
Mutual NDA
Deal Terms
Do Diligence
Prep Talks
Operator's Dictionary
Success in Succession
The Pricing Lab
Career Planning
Health as Capital
With the Investment Team
On Career Opportunities
On Board Opportunities
As An Intermediary
On Anything Else
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Guest Appearance Sarah George 4/27/26 Guest Appearance Sarah George 4/27/26

Emily Holdman — Middle Market Musings

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Guest Appearance Sarah George 9/23/25 Guest Appearance Sarah George 9/23/25

Emily Holdman — The Family Business: Succession Isn’t a Spreadsheet

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Guest Appearance Sarah George 12/16/24 Guest Appearance Sarah George 12/16/24

Emily Holdman — Nikonomics: You Don’t Need to be a Founder to Be Successful

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Guest Appearance Sarah George 5/15/24 Guest Appearance Sarah George 5/15/24

Emily Holdman — Karma School of Business Podcast: The Art of Lasting Partnerships in Private Equity

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Guest Appearance Sarah George 10/10/23 Guest Appearance Sarah George 10/10/23

Emily Holdman — Masters in Small Business M&A: Due Diligence and the Art of Preventing the Broken LOI

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Episode Sarah George 9/7/23 Episode Sarah George 9/7/23

How to Do Diligence Confidently (Do Diligence Confidently Ep. 5)

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Episode Sarah George 9/7/23 Episode Sarah George 9/7/23

Building Your Diligence Team (Do Diligence Confidently Ep. 4)

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Episode Sarah George 9/7/23 Episode Sarah George 9/7/23

The Process: From First Call to Close (Do Diligence Confidently Ep. 3)

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Guest Appearance Sarah George 8/10/23 Guest Appearance Sarah George 8/10/23

Emily Holdman — The Fort: How to Buy Great Businesses

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Guest Appearance Guest User 5/30/23 Guest Appearance Guest User 5/30/23

Emily Holdman - The LSM Podcast: How to Invest In Local Businesses

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Episode Sarah George 2/14/23 Episode Sarah George 2/14/23

How to Sell a Business in 2023

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Guest Appearance Sarah George 6/8/22 Guest Appearance Sarah George 6/8/22

Loving the Intellectual Challenges of Running a Business - Owned & Operated

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Permanent Equity is a private equity firm investing 30-year committed funds in companies that care what happens next.