Audio Essay, Episode Sarah George Audio Essay, Episode Sarah George

Mistaking Red Flags for Red Carpets: The Trouble with Services for Smaller Businesses

There are thousands of service vendors ready to “solve your small business problems,” and most of them are awful. Small businesses are frequently choosing from a combination of new and subpar options, often without much guidance. Selection bias is real: the best and most experienced typically don’t work on smaller accounts. Here's how to find a better relationship and enforce partnership hygiene.

Essay: Mistaking Red Flags for Red Carpets: The Trouble with Services for Smaller Businesses

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Featuring: Sarah George-Waterfield

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Audio Essay, Episode Sarah George Audio Essay, Episode Sarah George

The Greatest Competitive Advantage

Everyone is looking for the key to sustained success: a lasting competitive advantage. But it’s our experience and our belief that there’s one competitive advantage that outshines the rest.

Essay: The Greatest Competitive Advantage

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Featuring: Sarah George-Waterfield

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Audio Essay, Episode Sarah George Audio Essay, Episode Sarah George

Our No Asshole Policy

Permanent Equity has a strict No Asshole policy. But it might not mean what you think it means. Brent Beshore reads our updated essay.

Essay: Our “No Asshole” Policy

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Featuring: Brent Beshore

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Audio Essay, Episode Sarah George Audio Essay, Episode Sarah George

There Is No Medium Risk

Upping your upside variance in a world where there’s no medium risk.

Essay: There Is No Medium Risk

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Featuring: Sarah George-Waterfield

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Audio Essay, Episode Sarah George Audio Essay, Episode Sarah George

A Tactical Guide to Tough Conversations

Tough conversations are inevitable. Here are some tips for how to communicate more clearly to your team.

Essay: A Tactical Guide to Tough Conversations

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Featuring: Sarah George-Waterfield

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Audio Essay, Episode Sarah George Audio Essay, Episode Sarah George

Build a Better Small Biz Budget for 2023

Your budget is going to be wrong. So now what? Don't blow up when you blow your budget.

Essay: Build a Better Small Business Budget for 2023

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Featuring: Tim Hanson.

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Audio Essay, Episode Sarah George Audio Essay, Episode Sarah George

Why Plans Don't Work Out

BONUS Audio Essay: Plans fall apart. How to prepare for when things go sideways.

Essay: Why Plans Don’t Work Out

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Featuring: Sarah George-Waterfield.

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