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Read the 2025 Annual Letter: Steady Progress and Self-Reflection

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Permanent Equity: Investing in Companies that Care What Happens Next
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Portfolio
Team
Content Library
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Audio
Newsletters
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Deal Terms
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With the Investment Team
On Career Opportunities
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As An Intermediary
On Anything Else
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Sarah George 9/11/22 Sarah George 9/11/22

Introduction: A Note From The Author

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Sarah George 9/10/22 Sarah George 9/10/22

Introduction: Profile Of An Owner Who Should Sell

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Sarah George 9/9/22 Sarah George 9/9/22

Preparation: Motivations for Selling Your Company

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Sarah George 9/8/22 Sarah George 9/8/22

The Process: Preparing To Talk To Buyers

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Sarah George 9/8/22 Sarah George 9/8/22

Preparation: When "Don't Sell" Is The Right Answer

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Sarah George 9/7/22 Sarah George 9/7/22

Preparation: Selling A Company Is An Emotional Rollercoaster

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Sarah George 9/6/22 Sarah George 9/6/22

Preparation: Country Club Rumors & Other Bad Advice

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Sarah George 9/5/22 Sarah George 9/5/22

Preparation: Deal Killers

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Sarah George 9/4/22 Sarah George 9/4/22

Preparation: It's All Confidential

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Sarah George 9/3/22 Sarah George 9/3/22

Preparation: Big News - Everyone Wants To Know [What It Means For Them]

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Sarah George 9/2/22 Sarah George 9/2/22

Types of Sales: Buyouts vs. Recapitalizations

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Sarah George 9/1/22 Sarah George 9/1/22

Types of Buyers: Who Should Buy Your Company?

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Sarah George 8/30/22 Sarah George 8/30/22

Selling Expectations: The "X" In EBITDA, What Are Your Expectations?

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Sarah George 8/29/22 Sarah George 8/29/22

The Role of Advisors: Advisors Can Make Or Break A Deal

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Sarah George 8/28/22 Sarah George 8/28/22

The Role of Advisors: The Larry Bird Strategy

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Sarah George 8/27/22 Sarah George 8/27/22

The Role of Advisors: Hiring An Intermediary

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Sarah George 8/26/22 Sarah George 8/26/22

Financial Structures: Financial Structures & Valuation

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Sarah George 8/26/22 Sarah George 8/26/22

Financial Structures: Terms & Deal Components

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Sarah George 8/25/22 Sarah George 8/25/22

Financial Structures: Cash, Cash, Cash...And Other Considerations

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Sarah George 8/24/22 Sarah George 8/24/22

Financial Structures: Earnouts

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