Because Aspirational
You’re probably wondering what’s new with our BD associate Holly.
Well, 2026 kicked off her brown era – shoes, shirt, Stanley. She also advised me to start using the word maxxing with the u14 girls. I haven’t done it yet because I’m fearful they’ll think I’m pressing, but at least it’s now a tool in the toolbox.
Finally, she’s been adding value by researching some of our counterparties, including finding one person’s wedding Pinterest board (I’m told this isn’t stalking). I asked if this person was getting married, because if so we might send a gift, and was told no, not necessarily.
Then why have a wedding Pinterest board? I wondered.
“Because aspirational,” Holly said. “Duh.”
At first I thought that was silly. But it’s not.
Have a great weekend.
– Tim
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